Conference and Event Planning

A Trade Show can be a successful event when properly planned. To be successful however, requires careful planning by both the company and the sales staff. Mike Gruenberg can show you how to make the Trade Show an effective event by increasing sales, saving money and guaranteeing results.

Organization event management strategies
  • Help Organizations manage Vendors
  • Increase Vendor participation in events

Vendor event management strategies

  • Understand corporate goals and communication plan
  • Pre-Show Sales preparation
  • Booth Personnel Placement (sales, marketing, customer support, technical etc.)
  • Who’s going? What is each person’s role? What is the individuals’ objective? What is the show objective?
  • Rewarding salespeople at the show
  • Successful Lead development
  • Ten Rules of Trade Show Etiquette
  • Nine Methods to Increase Trade Show Sales
  • Booth design consultation
  • Attract more attendees through better design and placement
  • Creation of custom corporate Trade Show Guidebook

I would like to recommend Michael Gruenberg to your organization. I have known Mike for over 30 years.  He worked for Disclosure, a company I owned from 1977-1987, in increasingly significant sales positions., and then again for my company ProQuest for the last six years.

Mike is knowledgeable, personable, and a self-starter. He gets things done, requires minimal supervision, has a proven track record of consistently exceeding his quotas, and his customers love him.  He is a man of integrity and intelligence.

I recommend Mike highly; he would be a valuable asset to your organization.

Robert N. Snyder, Chairman, Cambridge Information Group
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