Conference and Event Planning

A Trade Show can be a successful event when properly planned. To be successful however, requires careful planning by both the company and the sales staff. Mike Gruenberg can show you how to make the Trade Show an effective event by increasing sales, saving money and guaranteeing results.

Organization event management strategies
  • Help Organizations manage Vendors
  • Increase Vendor participation in events

Vendor event management strategies

  • Understand corporate goals and communication plan
  • Pre-Show Sales preparation
  • Booth Personnel Placement (sales, marketing, customer support, technical etc.)
  • Who’s going? What is each person’s role? What is the individuals’ objective? What is the show objective?
  • Rewarding salespeople at the show
  • Successful Lead development
  • Ten Rules of Trade Show Etiquette
  • Nine Methods to Increase Trade Show Sales
  • Booth design consultation
  • Attract more attendees through better design and placement
  • Creation of custom corporate Trade Show Guidebook

I have known Mike for over 20 years in a variety of capacities. He is the consummate professional as a sales and relationship leader for complex deals and advanced electronic products. He is always strategic and keeps the customer’s needs at the forefront while ensuring that the business needs are met. It is a rare person in our industry who does not know and respect Mike.

Stephen Abram, Executive Director of the Federation of Ontario Public Libraries
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