Product Review and Evaluation

Are your current database products meeting the expectations of your customers? Has analysis been done to determine whether or not the products most used by your customers are, in fact profitable for the company? Are there new markets to be explored? Gruenberg Consulting has successfully completed market evaluations to answer all these kinds of questions.

Review current products

  • Analysis – are current products working and are they profitable?
  • Market Testing
  • Peer and competitive review

New Products – getting market- ready

  • Are new products ready for prime time?
  • New product testing – Use multiple methodologies to assess marketplace acceptance
  • Competitor product review and comparison

I have known Mike Gruenberg’s work at three different companies: OneSource, CambridgeScientific and ProQuest. Mike is an outstanding sales leader. He consistently exceeds his sales targets, developments long-lasting, productive relationships with his accounts, and, works extremely well with senior decision makers. He is hard-working, has the highest standards of integrity, and is well-liked by colleagues, his direct reports, and, customers. He is one of the very best sales leaders with whom I have worked in my professional career.

Marty Kahn, Former CEO, ProQuest
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