Conference and Event Planning

A Trade Show can be a successful event when properly planned. To be successful however, requires careful planning by both the company and the sales staff. Mike Gruenberg can show you how to make the Trade Show an effective event by increasing sales, saving money and guaranteeing results.

Organization event management strategies
  • Help Organizations manage Vendors
  • Increase Vendor participation in events

Vendor event management strategies

  • Understand corporate goals and communication plan
  • Pre-Show Sales preparation
  • Booth Personnel Placement (sales, marketing, customer support, technical etc.)
  • Who’s going? What is each person’s role? What is the individuals’ objective? What is the show objective?
  • Rewarding salespeople at the show
  • Successful Lead development
  • Ten Rules of Trade Show Etiquette
  • Nine Methods to Increase Trade Show Sales
  • Booth design consultation
  • Attract more attendees through better design and placement
  • Creation of custom corporate Trade Show Guidebook
I have had the pleasure to know and work with Mike for many years. He was an integral member of the team that contributed to the sales and revenue successes at CSA and ProQuest. He has an incredible work ethic and is willing to take on even the most daunting of challenges in a professional manner. He has been a success at every level of his sales and sales management career. I am most impressed with him as a “people person” who will always take the time to mentor and help the salespeople in our organization. Mike is a gifted writer contributing a monthly column about music to an online site for over eleven years and is a natural teacher. He is truly an asset to any organization that is lucky enough to engage his services. I highly recommend him.
Jim McGinty, Former Vice Chairman, Cambridge Information Group
Back to top