Conference and Event Planning

A Trade Show can be a successful event when properly planned. To be successful however, requires careful planning by both the company and the sales staff. Mike Gruenberg can show you how to make the Trade Show an effective event by increasing sales, saving money and guaranteeing results.

Organization event management strategies
  • Help Organizations manage Vendors
  • Increase Vendor participation in events

Vendor event management strategies

  • Understand corporate goals and communication plan
  • Pre-Show Sales preparation
  • Booth Personnel Placement (sales, marketing, customer support, technical etc.)
  • Who’s going? What is each person’s role? What is the individuals’ objective? What is the show objective?
  • Rewarding salespeople at the show
  • Successful Lead development
  • Ten Rules of Trade Show Etiquette
  • Nine Methods to Increase Trade Show Sales
  • Booth design consultation
  • Attract more attendees through better design and placement
  • Creation of custom corporate Trade Show Guidebook
Mike is the embodiment of a mature and seasoned sales executive. He has that rare ability to establish an instant rapport with colleagues and customers and he is always focused on the customer’s needs.
Simon Beale, Senior VP, John Wiley & Sons
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