Product Review and Evaluation

Are your current database products meeting the expectations of your customers? Has analysis been done to determine whether or not the products most used by your customers are, in fact profitable for the company? Are there new markets to be explored? Gruenberg Consulting has successfully completed market evaluations to answer all these kinds of questions.

Review current products

  • Analysis – are current products working and are they profitable?
  • Market Testing
  • Peer and competitive review

New Products – getting market- ready

  • Are new products ready for prime time?
  • New product testing – Use multiple methodologies to assess marketplace acceptance
  • Competitor product review and comparison

I have known Mike for over 20 years in a variety of capacities. He is the consummate professional as a sales and relationship leader for complex deals and advanced electronic products. He is always strategic and keeps the customer’s needs at the forefront while ensuring that the business needs are met. It is a rare person in our industry who does not know and respect Mike.

Stephen Abram, Executive Director of the Federation of Ontario Public Libraries
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