Product Review and Evaluation

Are your current database products meeting the expectations of your customers? Has analysis been done to determine whether or not the products most used by your customers are, in fact profitable for the company? Are there new markets to be explored? Gruenberg Consulting has successfully completed market evaluations to answer all these kinds of questions.

Review current products

  • Analysis – are current products working and are they profitable?
  • Market Testing
  • Peer and competitive review

New Products – getting market- ready

  • Are new products ready for prime time?
  • New product testing – Use multiple methodologies to assess marketplace acceptance
  • Competitor product review and comparison
I have had the pleasure to know and work with Mike for many years. He was an integral member of the team that contributed to the sales and revenue successes at CSA and ProQuest. He has an incredible work ethic and is willing to take on even the most daunting of challenges in a professional manner. He has been a success at every level of his sales and sales management career. I am most impressed with him as a “people person” who will always take the time to mentor and help the salespeople in our organization. Mike is a gifted writer contributing a monthly column about music to an online site for over eleven years and is a natural teacher. He is truly an asset to any organization that is lucky enough to engage his services. I highly recommend him.
Jim McGinty, Former Vice Chairman, Cambridge Information Group
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